Yoga Teachers ~ eight ways to pack your classes!
This blog is an updated version of one originally posted in 2018. Yes there have been some changes!
Find your venue, a local hall, community centre, school or office. Be brave and go walk-about and knock on doors and ask. Have your courses inclusive, affordable and welcoming.
Create your professional presence in person and online. Authenticity is key, don’t show off, there’s no need; nobody cares if your handstand is perfect! But do have some fun and express yourself. Try to aim for few words, clear information and pretty imagery. Share a little about yourself but you don’t need to share much if you don’t want to.
Find out where on social media your audience hang out, for me it is Instagram and Facebook. Possibly Tiktock but I don’t really have the energy to spend much time there. I am largely ignored on Twitter and Linkedin but Linkedin could be a great place to promote your classes if you spend time engaging there. Above all act with integrity in everything you do. Every time you put yourself out there shine out your best self. Your job as a yoga teacher is to spread kindness and help to teach the world to relax!
Keep your prices affordable, cheaper than the studios. Structure a course. 4 weeks or 6 weeks. We love structure, we love commitment. Offer a small discount, eg. 6 weeks €55 or €10 per class to drop in.
If you are lucky enough to secure a local communtiy centre or school hall posters in your local area can be great. Design them yourself on Canva and print in a local print shop.
Put a portable sign outside the venue. A blackboard is gorgeous if you are good at art.
Special offer promotions, e.g. bring a friend for a fiver.
E mail often. Request e mail addresses from every drop in and e mail them weekly to remind them class is coming up. Remind them how amazing they will feel afterwards!
Find out more about Sylvia’s classes on the events and workshops page or sign up for her newsletter on her home page. Pre-recorded classes are available to you any time, you purchase once and own forever. If you’re new to Sylvia or back to yoga after a break we suggest Hatha Yoga to start. Bundles include the Zen Collection, a variety of classes for every mood, and the Daily Collection, five half-hour daily practices. Please inquire about Mindfulness in the workplace.